Alexandra Wesker is an animal scientist and nutrition professional in the pet food industry, known for her work as a consultant, technical expert, and pet business professional. She is often recognized for her work in helping companies navigate the regulatory and nutritional standards in the pet food industry.
Alex has been involved in product development, formulation, and market orientation. With her expertise in creating nutritionally balanced pet foods, she has contributed to the development of high-quality pet food products that focus on meeting the specific dietary needs of pets. Her knowledge and experience are valuable for ensuring that products meet both consumer expectations and industry requirements.
Technical support
Alex is known for her expertise in creating and improving pet food formulas to meet the needs of pets and their owners.
- Formulations: Alex formulates nutritionally balanced and scientifically formulated pet food products. This includes creating new recipes, improving existing formulas, and premix formulation and consolidation.
- Compliance: Alex is known for her technical background in nutrition and legislative compliance regarding legal limits, declaration requirements and wording.
- Substantiation and dossiers: With her master degree in Animal Science, Alex researches ingredients to substantiate claims. Dossiers are client-specific and a legislative requirement for pet food companies looking to make functional claims of specific ingredients.
Market insights
Her experience and wide network allow Alex to guide ingredient suppliers and pet food manufacturers on market positioning and material decisions.
- Exploring the pet food market: suppliers of human food ingredients and animal feed businesses reach out to Alex for guidance on how to enter the pet food market.
- Starting a brand or range: entrepreneurial spirits reach out to Alex for a combination of manufacturing sites, range developments and setting expectations.
- Raw material alternatives: Alex looks out for emerging ingredients in order to meet the nutritional requirements of pets, alongside consumer expectations.
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Education
Passionate about sharing knowledge on nutrition and good practice, Alex gets involved in educational projects.
- Presenting: Alex has experience presenting to individuals and on stage to larger audiences, including leading a two-day online workshop for 100+ veterinarians in Kenya about dog food manufacturing, quality, and trends.
- Training: Alex has provided a series of educational sessions on pet nutrition, formulation and legal compliance for new staff at a major pet food manufacturer.
- Writing: Alex her writing includes writing in leading industry magazines, consumer magazines and dossiers.